Usborne Books at Home - HOME SHOW by Lynne Urso

1. Introductions - I ask for names and ages of those in their lives that they are going to be purchasing for. I introduce myself first and mention my 3 daughters. Once that is done then I say the following:

a. Usborne has something for everyone and your “biggest dilemma tonight will be which ones to choose”

b. Put wish lists on top of customer packets (I usually have this done already.) Explain to them that the wish lists are for them to “write down the titles of the books that you are interested in as they are passed around.” I always sit down and begin passing around the books.

2. Pass around about 10 bestsellers and some of your favorites. Take the opportunity to explain the features of the books

D – Double page Spread (The Farmyard Tales Alphabet Book has beautiful double page spreads)

U – Unlimited Activity (I always show a search book)

C – Cutaways – children learn in “bite size chunks” (I use Complete book of the Microscope and Astronomy)

K - Knowledge – filled with info and Usborne is constantly revising to make sure that the info is current (First Encyclopedia series is great for this)

S – Step by Step (I always show the “I can draw” series)

3. At this point I would ask:

“How many of you would like to go on a $100 shopping spree??? If I get no response from the audience then I say “ I can’t imagine that everyone in this room wouldn’t want to have a $100 in free books!!!! Then I hand out $100 bill’s to everyone. I use monopoly money. As I am passing them around I mention that “at an average show a hostess gets about $100 in Free Books”, all they would need to do is:

Have a free night in the next 4 - 6 weeks

Get 6– 10 guests

Have 2 - 3 outside orders

Have 2 friends

Be able to spend it all in one night

At this point I stop talking about shows, I only say as much as I have stated above. I don’t say anything else. All I am trying to do is “plant the seed”. Don’t overwhelm them with the details !!!

4. I would then continue to pass around about 10 more books. Quite often I pass around “sets” (the “discovery series – Sharks / Snakes / Dinosaurs), Explaining the concept of series. I will often run a special where if they buy 4 of one set then I will give them the 5^th one free.

5. When I am done I tell them that we are going to be doing a drawing and for everyone to get out their Customer Survey. I then start from the bottom and read the questions aloud and have them write in their answers as we go along.

Question #8

read

Lets skip to #2.

“I asked everyone earlier if they would be interested in going on a $100 shopping spree. If you want absolutely NO free books circle NO. If you would like to receive about a $100 in free books circle yes. If you give me a date tonight before you leave than you can pick one of the bags than I am holding up. Inside is your hostess packet , a $10 gift certificate redeemable at your show and a free book. If you are interested and the next 4-6 weeks doesn’t work for you then circle maybe and let me know what month would be a good time to contact you”

Have any of you ever thought about doing what I do?? I have 6 bags which I am going to pass out. There is something inside each bag which represents the “kind of consultant” that you could be.

1. The Seasonal consultant

2. The extra curricular consultant

3. The vacation consultant

4. The stay at home consultant

5. The One bill a month consultant

6. The Want it all consultant

As you can see Usborne has a variety of different kinds of consultants you could be depending on what your family’s priorities are and what you would want to get out of it. The “kind” of consultant you are can change at any time. You decide….