Does she invite the 7 friends? No, she invites the 40 people she can think of who would
love our books!
Does she send the postcard invitation 4 days before the home
show and hope her friends
attend? No, she calls them to express her excitement of her show and her LOVE for our
books, she sends the reminder postcard with a personal note, AND she calls 1-2 days prior
to the home show bubbling with excitement over her show and the books.
Does she spend days preparing her fancy buffet and cleaning her house? No, she makes
her snacks seem simple and her home feel comfortable. She wants her friends to see how
easy it is to have a show, so she can get even MORE books for her children!
Is she bummed when some of her "for sure attending" guests don’t show
up? No, she’s excited because she gets to visit them, share the catalog with them,
show them her children’s favorite books in the catalog and helps them with their
order. She might even take some books along to show them!!!
This great hostesses will do these things well and get LOTS of books! You can coach all
your hostesses to do the same, reaping more free books for them and more $’s per hour
for you! What is your show average? $200? $400? $500?
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Your hostess needs you to help her have a good show. |
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You want to help her stay
motivated (remember what her original motivation was), stay in contact with her weekly
before her show and help her by overcoming any objections as they surface. (Objections are
a request for more information - see
Overcoming Objections page.)
Inspire her to share the catalog and any books she has (or that you have loaned her!!!)
with her friends who are unable to attend - these outside orders are her "show
insurance." The hostesses are less likely to cancel if you stay in contact with them
weekly. This helps you too, of course! It’s nice to make twice as much an hour for
the work you put into a show. When you have a big show, you tend to book big shows off of
it
Keep her
motivated and excited and to help her know HOW to have a big show (i.e. invite LOTS of
people, collect outside orders, have her share her enthusiasm). It’s really fun to
drive home from a $600 show thinking of all the great books the customers purchased &
how happy their families will be, thinking of how excited the hostess is for ordering SO
MANY FREE BOOKS, and realizing at the same time that you helped your family financially by
about $175 (including bonus) for going to work where people smile and serve yummy snacks! |
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Getting
Bookings & Setting Dates |
How
do you help them set a date? This is a good way once
you know they're interested in maybe having a show:
Is there a day of the week that's generally better for you
than others?
Tuesday?
Great! I have Tuesday the 20th or the 27th available.
Which is better for you?
It's
handy to HOSTESS
COACH
several people at once at your show. Sit down
with them. And say "I'd like to show you
what's in your packets!" Then go over each
thing!
(You can do this over the
phone if necessary, but much more effective to do in
person) |
(What
to Include - Click Here)
When
you get to the 8-10 customer order forms you could
say something like, "I'm sure everyone you invite won't
be able to come, but we know they'd love to see the books
and have a chance to order! Your outside orders are
like your show insurance - you'll have these orders to add
to your show total! We generally have about $100 in
outside orders before show date, so do let people who can't
attend know that ordering is an option!"
When
you get to the 30-40 postcard invitations you might
say, "Here are about 30 invitations. If you need
more, just let me know. Generally about 1/3 of the
people you invite actually attend the show and that is if
you let them know 3 times.
1 - Call them and let them know you're so excited to have
this scheduled and that you want to get it on their calendar
right away. Tell them that she is sending a Reminder
Card (invitation) for them to stick on their fridge.
2 - Send or hand out the invitations about 7-10 days in
advance
3 - Call them two days before your show just to remind them
and to get a final count.
I'll be in touch with you and we can talk about this
anytime! So, if you want 10 people there, invite 30
people.
**
Tip to Increase Show Attendance **
On each
show invitation, write the person's name and
guest. For example, "Trina Williams &
Guest". This will ensure they know to bring
someone. Remind them a day or so before the
show.
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When
you point out the recruiting flyer:
"Our company is growing so quickly, someone from every
show is often interested in becoming a consultant
themselves, so I've included this incase someone asks you
about it." (This is planting the seed - not being
pushy about it, just providing information - remember part
of your job is to take them from NOT KNOWING to KNOWING.)
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You
can go through each page of the hostess guide and
give them a BRIEF overview of what it says. Encourage
them to make a wishlist, as it makes their free book
selection faster. |
- Look at them like you're going to be seeing them again
and again.
- Be friendly and warm. SMILE!
- LISTEN to them.
- Make notes about them and the books they especially
loved, their kids, etc. This will help you
remember them and you can refer to specific things about
their lives when you talk with them again.
- You're building a relationship that will last a long
time! Have fun!